There has been a lot of hype about SEO in the past few years, especially in 2017 SEO became the buzzword for the online world and keeping in view 2017, people were expecting 2018 to be much more interesting and exciting.
Well, as it was expected, 2018 did become the golden year for search engine optimization. SEO is very complicated and if you really want to win the online marketing game then you need to keep yourself updated with every tiny bit of SEO, it’s trends and the changes being made in the Google’s algorithm.
From the types of backlinks to the keyword research, if you are in the online business then you’ve got to first take a proper grip on the topic of SEO, how it works and what can you do to get on top of the search engine rankings.
However, if you are someone who already knows about SEO and how is this game played then you need to stick with us a little longer because we’ve got some interesting and spicy news for you.
Today in this article we are going to jot down the top game changing SEO trends that have actually dominated the year 2018. So, folks, take notes of what we are about to tell you because this article will actually be very useful for you in the long run.
1. The Impact of SERP Features
Features like the snippets, knowledge panels and local packs are quite important for you as these SERP features can really help you get on top of the search engines.
All these features are actually stealing clicks from even the organic links so forget about the number 1 rank in the organic listings and start paying attention to the new features introduced this year.
Tools like the SEO Powersuite Rank tracker can help you track your position in the organic listings easily and you can also check your SERP features to bring your website on top.
2. The Structured Data
The formatting of your HTML is quite important and the specific vocabulary words you use matter too. You have to make sure that the HTML link of your site comes with a proper and structured data so that people can easily be informed about your website.
You see your website’s HTML matters a lot and it an actually help you enhance your search listings in several different ways that include rich snippets and think knowledge graph panels.
Moreover, if you really want to increase the CTR of your website then you’ve got to consider about the format of your HTML. The more structured your data is, the more your CTR will increase and hence it will boost the ranking of your site.
3. The Faster, the Better
Want more traffic on your site? Well you’ve got to work on the speed of your pages and your overall site too. You see, the faster your website responds and opens, the better it will be for you and your viewers too.
Understand the fact that people are quite impatient when it comes to a website loading and if you really want to be in the good books of your audience then you have to speed up your page.
In order to check the speed of your page, you can use the Google’s speed test and then take the test of the tool website Auditor. The loading speed of your page must be 2 to 3 seconds and no more.
4. Relevancy of Your Content
You have to make Google believe that your website contains the most relevant, interesting and unique content because this matters a lot especially if you want to boost the ranking of your site.
Know that you cannot trick Google anymore because Google can now easily test your content using the Latent Semantic Indexing. Your website basically gets ranked depending upon the results of this test.
In order to make Google believe and impress it, you have to work on the relevancy of your content and make sure that nothing on your page is copied or irrelevant. Want to test the relevancy of your content? Well, you can easily use the tools like Rankbrain and assess where you stand.
5. Your website needs to be mobile friendly
Not having a mobile friendly website can be the biggest turn off for your SEO and your online marketing game. It’s pretty easy and simple to understand that if you want your site to rank high then you need to make sure that more and more traffic is visiting it.
And more traffic can only visit your site if it’s mobile friendly. You see right now more than half of the internet users try to access a website through their mobile phones and if your site is not responsive enough to the mobile users then obviously you are going to miss out on a huge figure of visitors.
So, if you really want to win the SEO game and boost the rankings of your site then do some investment and make sure that your website welcomes the mobile users just like the desktop users.
These are a few game changing SEO trends that can actually change help you in bringing your website on top of the search engine.
So, make sure to use these tips and follow the trends accordingly, we assure you that you will see some positive results and increased traffic within no time.